How to Stand Out with your Marketing Plans in 2020
Technology is advancing at rapid pace so of course, the modern digital marketing trends should be highly focused on technology unlike traditional digital marketing trends. However, there is also pushback against decreased digitization and automation of interactions between consumers and brands.
While technologies such as data-driven and AI, which are becoming big trends in 2020, the overarching focus will be on people rather than technology.
1. Customer Experience:
2020 will be the year of the customer. We are seeing a big shift in beliefs about what marketing actually is. It is no longer about trying to convince people to buy from your company. Instead, it has moved towards providing customer experiences that keep people coming back to your brand.
The growth of online marketing has given more power to the people. People these days don’t wait for the brands to tell how great their products are, instead they go out and do the research.
With the explosion of smart speakers in recent years, readable content is more important than visuals and design these days. With the advancement in voice search, it is certainly influencing how we will create content now and in the future.
Moreover, you shouldn’t neglect the visual content here. Research has shown that visual content to plain text. Here are some facts related to visualization:
• Colored visuals increased people desire to read content by 80%
• People are 85% more likely to buy your product after watching the video.
• Posts with image produce 180% more engagement.
Increased data collection and advancements in technology already made a huge impact on the personalization . Today’s consumers are flooded with marketing messages from multiple channels. Traditional advertising is losing its effectiveness, so what’s the answer? Personalized marketing messages that forge a real connection between the brand and the target market.
80% of consumers said that they are more likely to work with a brand that offers personalized experience.
4. Strategic Marketing Transformation:
The business of marketing is becoming complex day by day. For companies to succeed in 2020, they have think beyond what they are currently doing. Your marketing goals and objectives must align with overall goals of your business.
Strategic marketing transformation is used to describe the process when business operating without a strategic marketing plan evolves by changing its fundamental procedures.
Businesses achieve these benefits through a data collection, using modern technology, engaging customers online and building customer relationships.
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